How Snow Allowed Us to Make a Long-held Dream a Reality
Ah, snow! Consider all the memories it undoubtedly conjures: snowball fights in the street with your pals, sledging down the steepest hill you can find…maybe even building a snowman so tall that you had to capture it on camera.
While said snowman, sadly, couldn’t spring into life like the much-loved character from the 1978 children’s book, you will forever be glad that you immortalised him in picture form.
Why are we talking about snow, though? Snow – and the feelings it evokes – was the catalyst for the official relaunch of our business. Having launched in 2006, Dreams to Reality had a loyal customer base, but as our brand evolved, so did its moniker.
Realising Our Childhood Dreams
Back in 2018, our family headed to Lapland – me (Frances), my husband (Oly) and our then-eight-year-old daughter (Leah). Our plan was to visit the big man in red himself, but the Finnish region in general would soon mean so much more to us than simply an opportunity to realise our childhood dreams.
From the moment the plane landed, the country renowned as the happiest in the world had inevitably seized our hearts. Here, snow fell like glitter and, while it’s a well-worn cliché, there was magic around every corner.
The look on Leah’s face was absolutely priceless; amidst frosty sleigh rides, Santa-spotting and toasting our toes by the fireside, hot cocoas firmly in hand, we realised she was living her dream – so why not make our lifelong fantasy a reality too?
For some time before our holiday, I’d put my all into designing stationery – planners, invites, and everything in between. My brand had been in existence for a while, but I’d long envisioned a family-run firm that combined my love of weddings as well as stationery.
A Life-altering Trip
We soon realised that one company simply wouldn’t cut it for us – and by the time we’d reached home soil, we’d decided to launch two brands, each very much inspired by our life-altering trip to Lapland.
Dreams to Reality officially relaunched as Weddings by Lumi and our sister brand, Love Lumi, and both continue to reflect our family’s ethos – the importance of celebrating the moments in life that mean the most.
With Oly and I at the helm, our trusted team – made up of typesetters, laser machinists, designers, packers and more – helps ensure each and every item that leaves our HQ gives our customers the same joyful feeling that sparked our brand.
Create Special Memories Alongside Ours
Here on the Weddings by Lumi blog, we’ll be sharing more behind-the-scenes news, views and inspiration – and we hope our brands help you create your own special memories
alongside ours. That’s why we do what we do.
Until next time…